Irina Bordea
Head of Marketing at Gigasure
London, United Kingdom
About Irina
Irina Bordea is Head of Marketing at Gigasure, with more than a decade of experience in marketing, customer acquisition and digital growth across technology, FinTech and InsurTech. At Gigasure, she leads marketing strategy and contributes to consumer-focused content across travel insurance and car hire excess insurance.
Throughout her career, Irina has built and scaled marketing functions, launched consumer applications across the UK, Europe and the US, and managed multi-million-pound advertising and customer acquisition programmes. Her experience spans digital strategy, SEO, content marketing, paid media, customer growth and international expansion.
Her academic background includes an M.Sc. in Business, Management and Marketing, a B.Sc. in Finance and Banking, and a B.Sc. in the Economy of International Tourism. This combination of marketing, financial services and tourism experience supports her work creating clear, accessible content designed to help consumers understand travel and insurance-related topics.
Editorial Standards and
Expertise Disclosure
Author Role: Head of Marketing and Editorial Contributor
Areas of Expertise: Digital Marketing, InsurTech, Travel Insurance Content, Customer Acquisition, SEO and Content Strategy
Editorial Governance: Gigasure follows an editorial review process for financial and insurance-related content, with additional specialist review where content covers policy, regulatory or claims-related information.
As Head of Marketing at Gigasure, Irina drives the content strategy and consumer communications, with a focus on making travel insurance and related financial information clear, accessible and easy to understand. Her role combines marketing and content expertise with an understanding of the travel and InsurTech sectors.
Irina writes Gigasure's travel insurance and consumer content. Specialist insurance accuracy is confirmed through review by Gigasure's insurance leadership.
Our Publishing and Accuracy Commitment
Travel insurance and car hire excess insurance involve important financial decisions. Gigasure is committed to publishing content that is accurate, transparent and useful to consumers.
Content covering policy terms, insurance coverage, claims processes, regulatory requirements or legal disclosures is reviewed by relevant Gigasure insurance specialists and underwriting or compliance teams before publication. This additional review helps ensure that information is consistent with applicable policy documentation and regulatory requirements.
Product information and insurance-related content are regularly reviewed and updated to reflect relevant changes. Marketing and editorial content is produced to educate and inform consumers, while specialist review is used where subject-matter or regulatory expertise is required.
External Articles and Thought Leadership
Irina has also contributed to external publications covering marketing, financial services, customer growth and digital strategy. Her published work includes contributions to Enterprise Times, Better Marketing and Medium, covering topics such as financial services and customer relationships, marketing performance forecasting, and engaging different generations through social media. These publications complement her professional experience in marketing, technology and FinTech and demonstrate her experience contributing to industry discussions beyond Gigasure.
Core Areas of Expertise
- Marketing and Customer Growth: Go-to-market strategy, customer acquisition, demand generation, SEO content strategy, paid media and marketing performance.
- Brand and Digital Strategy: Brand development, digital strategy, audience segmentation, content strategy and marketing performance forecasting.
- Scale & Execution: International expansion across the UK, Europe and US, cross-channel marketing, budget management, ROI optimisation and consumer app launches.
- Travel Insurance: InsurTech, travel insurance content, consumer insurance communications and digital experiences within the travel and financial services sectors.
- Industry Experience: FinTech, InsurTech, Buy Now Pay Later (BNPL), e-commerce, digital retail and international consumer technology.
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